Understand How Digital Signage Works

July 9, 2014 by  

san diego digital signageBusinesses, professionals, and government agencies use digital signs to display messages to their customers/clients and the public. You may not understand the technology or even how it is used, but we will provide you with some basic information about these electronic devices. In this article we will explain a little about digital signage, the types of digital signs, and how they are used. If you are interested in learning how they can help your business, contact our audio/video business in San Diego and we will show you how you can use digital signage to spread your message to the public and your customers.

What is Digital Signage?

Digital signs are electronic devices that display messages using LCD, LED, projectors, and plasma displays. Large and small businesses use them to broadcast messages to their audience at different locations. They use them for advertising, informing, and educating an audience.

Types of Digital Signage

Digital signs are everywhere, from restaurants to airport, educational institutions to retail businesses, government agencies to hotels, and so many other places. These organizations use LCD, LED, Projectors, and Plasma displays to show messages.

  • LCD Digital Signs – These are commonly used for advertisements in public and private locations. Retail stores, restaurants, hotels, and corporations, use LCD digital signs to display messages, images, and videos.
  • LED Digital Signs – LED digital signs are high-end digital signs that cost more than LCDs. However, they conserve more energy, last longer, and produce better quality images.
  • Projected Images – Professional projectors are used to project digital images, send messages, and show videos.
  • Plasma Digital Signs – Plasma digital signs are great for events because they produce crisp clear images for long periods of time.

If you would like to incorporate digital signs in your business, our San Diego AV establishment can provide you with various digital signage options.

Digital Signage Uses

Digital signs are used at various public and private locations and events. You can incorporate a digital sign in any of the following situations.

  • Corporate Communications – You can use digital signage to send messages to your employees and clients in your lobby.
  • Advertisements – You can advertise products and services to your customers using digital signs.
  • Entertainment Events – Digital signs will help your audience learn about current and upcoming events.
  • Directions – This is a very effective way to guide your customers/clients and visitors to your business and corporate events.
  • Public Announcements – You can use digital signs to advertise the latest news, weather, and time/date.
  • Menus – You can use digital signs to advertise your meals, prices, and specials.

Digital signs are electronic systems that promote, advertise, educate, and inform your customers or the public. If you are interested incorporating any of these signs in your organization, contact us in San Diego and we will show you how you can use digital signage in your business.


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